Apr 27, 2018
Kevin Planovsky, Principal of Vert Digital in Atlanta, Georgia, discusses how he started his “full stack” mobile- and social-focused marketing consultancy. Keys to Vert Digital’s success include:
What motivates Kevin? The thrill of driving change and the opportunity to provide value to clients where others have not. In light of the recent Cambridge Analytica data scandal, he believes the marketing industry should be transparent and inform people of the personal data they may not know they have disclosed.
Kevin selects his team members (Vertbags) based on their self-identified position on a scale of “loving technology for technology’s sake” versus “being a communicator who solves marketing problems.” He knows exactly where his ideal employees will be on that line.
Kevin can be reached at @kplanovsky on Twitter, on the company website at: http://vertdigital.com, and through @vertspeaks on all of the popular social media.