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The Marketing Agency Leadership Podcast

May 31, 2018

Roxana Shershin, President and Cofounder of Digital Additive, an email marketing services agency, highlights the ability of email marketing communications to marry data, technology, and creative for truly personal marketing communications. Although email is one of the oldest forms of digital marketing, it is constantly...


May 30, 2018

Lee Odden, Founder and CEO of TopRank Marketing, a B2B digital marketing agency, talks about how a customer-empathy-focused approach, building authenticity, and maintaining credibility can do more than convert prospects to sales. He suggests content can also be used to create anticipation, increase customer retention,...


May 22, 2018

Zach Williams, Founder and CEO of Venveo, an agency providing building product marketing, addresses this niche market’s unique challenges (including “invisible products”) and diverse target audiences (big box stores, retailers, builders, contractors, and homeowners). In this interview, Zach:

  • Presents questions to...


May 17, 2018

Michael Barber worked for a number of agencies before he founded barber&hewitt in 2015. He intended for his new company to provide marketing strategy and planning for midmarket B2B brands, but ended up spending 50% of his time consulting with agencies dealing with growth and development issues. In February...


May 15, 2018

What are the right tools, the right strategies and tactics, and the right content for a successful marketing and sales pipeline? These questions led Scott Armstrong, Partner, to start his agency, Brainrider, in 2010. Brainrider is based in Toronto and San Francisco. In this interview, Scott discusses his agency’s...