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The Marketing Agency Leadership Podcast

Apr 25, 2018

Mike Popowski, CEO of Dagger Agency based in Atlanta, Georgia, explains the orientation of his strategic content agency, where content is the touch point between brand and consumer and platform placement follows customer behavioral trends. His company focuses on content development, right placement, right timing, and analytics, primarily in video production. Mike notes that content today is far different from what it was 15 years ago . . . more ephemeral and notably less polished.


Critical to Dagger’s success in this market? A strong team and an organization big enough to have the requisite manpower . . . and lean enough to be capable of reactive marketing—nimble, speedy responses to marketing opportunities.


Contact information: Dagger has a contact form and their main number on their website: The company posts jobs on LinkedIn and actively participates in area industry events.