Jun 28, 2018
Ron Tite, founder and CEO of Church+State (Toronto, Canada), discusses the evolution of content and advertising and how, today, a marketing problem is no longer a content problem or an advertising problem—it’s one unified problem—winning the battle for the consumer’s time. Church+State operates under the premise that every ad can be a piece of content if it is good enough, and every piece of content can be an ad if it is authentic enough.
Agencies clamoring for relevancy may define their businesses by affiliation with a (HOT!) narrow niche markets or a specific (and inherently volatile and evolving) platform (such as Facebook). Ron feels it is important to think larger and drop the “buzzwords,” since environmental/technological/legal/platform evolution issues can render a tightly-defined business model irrelevant.
Church+State has developed a consistent flexible approach and process that “elevates the conversation out of chaos,” consistently distilling and bringing focus to those client issues impacting marketing effectiveness. Ron believes the foundation of great brands—and the great people who inspire and lead those brands—is based on what they think, what they do, and what they say.
Ron can be reached: @RonTite on. Twitter, LinkedIn, and Facebook, whatever. His company’s website is: churchstate.co.