Apr 12, 2018
Nathan Taitt, CEO of Blueprint Digital, based in Atlanta, GA, discusses his company’s use of integrated digital, multi-channel lead generation strategies for his service-industry customers. He believes that:
1) Facebook can play a key role at all funnel levels,
2) Establishing funnel-stage KPIs facilitates customer expectation management, and
3) On the leadership side, the employee and top line revenue numbers say little about a company’s success.
Nathan has found decoupling satisfaction, profitability, and healthy business growth from the ego of large numbers pays big dividends for his employees, his business, and his customers.