May 22, 2018
Zach Williams, Founder and CEO of Venveo, an agency providing building product marketing, addresses this niche market’s unique challenges (including “invisible products”) and diverse target audiences (big box stores, retailers, builders, contractors, and homeowners). In this interview, Zach:
His recommendation: Find something you love and, when you identify that niche, specialize sooner.
His warning: If you’re aiming for nothing, that’s exactly what you’re going to get.