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The Marketing Agency Leadership Podcast

Apr 27, 2018

Kevin Planovsky, Principal of Vert Digital in Atlanta, Georgia, discusses how he started his “full stack” mobile- and social-focused marketing consultancy. Keys to Vert Digital’s success include:

  • comprehending clients’ business models, problems, and KPIs
  • understanding the administrative challenges CMOs face...

Apr 25, 2018

Mike Popowski, CEO of Dagger Agency based in Atlanta, Georgia, explains the orientation of his strategic content agency, where content is the touch point between brand and consumer and platform placement follows customer behavioral trends. His company focuses on content development, right placement, right timing,...

Apr 19, 2018

Jason Swenk, Digital Marketing Agency Advisor, Coach, and Mentor, provides a comprehensive framework to expedite agency growth and life-cycle agency management. In this podcast, he covers:

  • Vision: Where do I want to go and why do I want to do that? The importance and application of passion, knowledge,...

Apr 17, 2018

Danica Kombol, President of Everywhere Agency, talks about the impact of personal storytelling on brand-building and future purchase behaviors and highlights an opportunity many companies miss when they hire influencers to talk about the products/brands they love—that brands, trapped in a traditional “slick”...

Apr 12, 2018

Nathan Taitt, CEO of Blueprint Digital, based in Atlanta, GA, discusses his company’s use of integrated digital, multi-channel lead generation strategies for his service-industry customers. He believes that:

1) Facebook can play a key role at all funnel levels,

2) Establishing funnel-stage KPIs facilitates...